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Beyond the New questions the discrepancy between our experience of design in daily life and the way in which we apprehend the same objects in a museum context.
Originally produced in 2017 for Die Neue Sammlung – The Design Museum in Munich, the exhibition by designer Hella Jongerius and design theorist Louise Schouwenberg is an extension of the 2015 manifesto Beyond the New – A Search for Ideas in Design: “On the one hand, the museum is the ideal place to appreciate the many cultural meanings that design harbours. On the other hand, one wonders whether a museum is able to reveal the discrepancy between design as cultural artefact and commercial product design.” Numerous installations invite visitors to experience how different contexts influence our perception of functional objects.
