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Gudrun Bielz and Ruth Schnell

Plüschlove (1984) is the first collaborative computer-based work by Gudrun Bielz (1954, Linz, Austria) andRuth Schnell (1956, Feldkirch, Austria) while the two were studying at the University of Applied Arts in Vienna. They used a Commodore 64 computer and graphic tablet to draw over video footage from films such as High Sierra (1941) and The 39 Steps (1935). Using this technology, they sought to manipulate and deconstruct the normative gender roles they encountered in mass media. Schnell explains: ‘We started working with the computers, trying to see what we could get out of them: we had the manual on our knees, learning to program in BASIC. We bought a digitizer, a small device you could use to draw on top of video images. I found it all really fascinating because it was basically an extension of video, so we were able to occupy an artistic place which a lot of people had ignored.’ Elvis (1985) was produced as a teaser video for a theatre production at the Schauspielhaus Wien on Porzellangasse in Vienna: ‘the idea was to put a video in the window and play it night and day. We didn’t work with film, instead, we based it on a book, drawing and improvising... Our rule was never use special effects, create everything yourself!’