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Design Friends Lecture | Klasien van de Zandschulp – Interactive Design


Mudam Auditorium
In collaboration with

Design Friends





Klasien van de Zandschulp is an interactive artist and creative director at studio affect lab living in Amsterdam. She designs story-based and participatory experiences, blending digital/physical and online/offline interactions. Her work explores sensory design, embodiment, rituals, augmented realities, human interaction and (radical) thoughts around our daily technology consumption.

With studio affect lab she created ‘Good Neighbours’: an interactive neighbourhood performance about intimate surveillance, winner of the Dutch Design Award 2022 and nominated for Gouden Kalf Digital Culture 2022. The futuristic cooking show called ‘Eat Tech Kitchen’ won the IDFA Doclab Immersive Non-Fiction Award 2018 and during the recent lockdown she created the popular game ‘DISTANCE DISCO’, a virtual dancefloor for techno romances.

Van de Zandschulp was a selected fellow at the Sundance New Frontier Story Lab (2019), Institute of Network Cultures (2020) and guest researcher at the Artez Future Makers Institute (2018, 2019). She is a committee member for the Creative Industries Fund ‘Upstream: music x design’ grant and graduation tutor at the Royal Academy of the Arts in The Hague (KABK).

Studio affect lab
Affect lab is an award-winning research practice and creative studio led by Dr. Natalie Dixon and Klasien van de Zandschulp. In collaboration with an international artistic network, they offer key cultural insights through design research, immersive storytelling and experimental field work. They are guided by principles of care and empathy for local culture and community with a focus on creating positive social impact. ‘At the heart of our projects we believe in creating networks of trust, fostering a sense of belonging and contributing to the emotional wellbeing of people and cities. We use experimental and playful research methods that harness both technology and storytelling to yield insights.’