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General Idea

General Idea was a collective of three Canadian artists, Felix Partz, Jorge Zontal and AA Bronson, who were active from 1969 to 1994. As pioneers of early conceptual and media-based art, their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists. General Idea’s work inhabited and subverted forms of popular and media culture, including beauty pageants, boutiques, television talk shows, trade fair pavilions and mass media. Their work was often presented in unconventional media forms such as postcards, prints, posters, wallpaper, balloons, crests and pins.

In the mid 1980s, General Idea, with a sharp sense of provocation, developed strategies to conquer the museum institution by producing ‘museum-related’ artworks: the Pasta Paintings(1986-1987), four out of five of which are owned by Mudam, are representative of these works.


  1. General Idea Pasta Paintings, 1986–1987

    Collection Mudam Luxembourg
    Acquisitions 2007
    © Photo : galerie Frédéric Giroux

Marina Abramović, "Video Portrait Gallery", 1975-1998 | Collection Mudam Luxembourg | Acquisition 2001
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