The exponential development of the flux of information has metamorphosed it into decor. And it is awareness of this media ambiance that Closky (b. 1963, Paris) strives for. In his art, McLuhan’s illustrious formula is extended : if the message is the medium and if the medium is the decor then, logically, the message is the decor. This furnishing word is what Bla-bla (1998) addresses us with : a luminous sign board on which a series of phrases are displayed, exchanges that are too long for the viewer’s faculty of memory.